The Many Benefits of Online Video
Online video continues to emerge as a powerful resource to engage audiences and influence buyer behavior, and its advantages don’t end there. Benefits of web video include the ability to enhance communication and brand image, control message consistency and create an emotional connection with the viewer. Web video brings your message to a worldwide audience and increases the percentage of viewers who become buyers. Online video can also cost less and yield better results than marketing in traditional media. Thus, you’ll receive a greater Return on Investment.
Studies on the effectiveness of web video reflect an overwhelmingly positive impact on consumers. Visitors to websites that include video are significantly more likely to stay longer. Studies have also concluded that people will feel more confident about your product or service after watching a video. Most importantly – they’re more liable to take action.
- Visitors stayed at websites that use video 78% longer than sites that had no video
- 82.6% of consumers are more likely to buy from a company whose site has web video
- 73.4% of consumers said that seeing video on a company’s website increased their comfort level
- 68.4% of users are more likely to buy products online after viewing a web commercial -Chamberlain Research
Results of a recent survey of business owners who use online video marketing found that more than 60% of respondents expressed satisfaction with the results.
• You are 53x more likely to appear on page 1 of Google’s search results if you have video on your website.– Forrester Research
Senior Marketing Professionals Plan to Use Online Video
Surveys report a dramatic trend toward web video with more than two-thirds of senior marketing and media executives identifying online video as a primary focus of future campaigns.
A majority of media professionals have stated that they plan to launch online video projects as part of their near future marketing goals. Now is the time to enhance your message and remain competitive!
When it comes to video production and your audience, quality counts – that’s why we are committed to the highest level of production at affordable rates. Let ES Creative take your online marketing to the next level with online video.
Call one of our producers to help you through the process or simply reach out with any questions you might have.
Do you want to know more about our process before calling, check out our post: Video Production Process | How To Choose The Right Production Company.
Additionally, check out our Frequently Asked Questions if you have further questions about the production process.